Brief
JLL wanted to highlight the importance of workplace safety in the most powerful way possible, through real stories from real people. We produced a series of films for their Global Safety Week, interviewing individuals who had experienced life changing incidents at work, capturing the human impact that statistics alone could never convey.
Delivery
Filmed across three cameras in a stripped back boardroom turned studio, each interview was captured with a wide A camera, a tight lens to hold the emotion, and a handheld camera for dynamic angles to cut to. The result was an intimate, powerful series that resonated far beyond the boardroom. The films were used extensively across JLL events and social channels, with this trailer created to introduce the series.
