Brief
JLL asked us to create an introduction film for Alexandra, the incoming CEO of Value and Risk Advisory. With a very limited time slot and no opportunity to gather b-roll, the challenge was to create something engaging and polished using only the interview itself.
Description
We arrived early to make the most of the space available, building a setup that felt considered and unique rather than a standard talking head. Alexandra was given a wide and tight shot, lit with a large 5ft softbox for a flattering, natural rolloff across her face, with an Aputure 60d raked across the back wall to add depth and texture. A roaming third camera on Alexandra provided energy and alternate angles throughout. Rob, who conducted the interview, was filmed on a single camera sat amongst the crew, lit with a harder light to give the whole thing a behind the scenes, journalistic feel, keeping the polished, elevated look firmly on Alexandra.
