Brief
Curve wanted a series of short animated guides to help users get the most out of their app. We created ten films demonstrating key features of the Curve app, including the ability to add multiple cards and switch payments between banks, even after a purchase has been made.
Delivery
Each film was built around a 3D mobile phone with smooth animation and bespoke icons to demonstrate the app’s features in a clear and intuitive way. Curve’s branding and identity was maintained consistently across all ten films, creating a cohesive series that worked across their digital channels. The project came off the back of a successful live action campaign we produced for Curve, filming real app users across Scotland and the USA.
