Brief
LaSalle needed a film to introduce a new fund, used across an email campaign and their website. We filmed a talking head at JLL’s London headquarters, using autocue to keep the shoot efficient, then built the rest of the film around a combination of AI voiceover, stock footage and animated text.
Description
The balance of live talking head, b-roll, voiceover and motion tracked animated text kept the film varied and engaging throughout. Filming the talking head alongside other JLL projects on the same day made the whole process cost effective without compromising on the finished result.
