Brief
Following the launch of Stannah’s brand new stairlift, we were asked to capture the moment multiple generations of the Stannah family saw the finished product for the first time. A genuine reveal, filmed as it happened.
Delivery
The new stairlift was set up in a studio environment, with each family member brought in individually to give their unscripted reaction. We kept our lighting rigs and backdrop deliberately in frame, giving the film an honest, behind the scenes quality that let the genuine emotion do the talking. Each person signed the stairlift with a silver pen, and their natural commentary as they walked in and reacted formed the entire narrative of the film.
