Squarebrook wanted an engaging About Us film that reflected the personal, caring side of the business. The aim was to move away from the traditional corporate format and instead create something authentic, human, and warm.
Delivery
To avoid the usual talking-head approach, we developed a script for different team members to read, creating a shared narrative track that carried the film. Rather than filming them seated in a formal interview setup, each person was introduced through b-roll, allowing their personality to come across naturally on screen. The entire film was built from b-roll, captured during a day spent with the team in their office and later walking around London in the evening sun. We closed the shoot with wide shots of the team together, set against sweeping views across the city. This approach kept the tone relaxed and genuine while still presenting a clear, unified story about the company.
